What to Consider When Creating an Online Casino Website 

According to Statista, the online gambling world is projected to reach a mind-boggling $97.70 billion in revenue. That said, this sector is expected to hit the $158.20 billion revenue threshold in 2028. These figures showcase the fact that the demand for iGaming destinations is sky-high and isn't dwindling any time soon. 

How to make a casino website: design, functionality, and licensing

While now is the best time to create an online gambling outfit, most people don't know what it takes to get one running. Looking to build an online casino and reap a truckload of profits? There are some considerations you've got to make. Thankfully, you don't need to rack your brain to unearth these factors. In this article, we'll take a look at the five most important metrics you've got to consider when creating an online casino website. 

Six Considerations to Make When Setting Up an Online Casino Business 

Setting up an online casino in Canada and other jurisdictions worldwide is no mean feat. But if you want to create one and increase its chances of success, consider the following factors:

  • Game Variety

The number of gambling titles available can either make or mar an online casino. In today's world, punters lean towards wagering destinations where they can access thousands of games, ranging from slots and table games to live dealer games and specialities. Since there are multiple alternatives to try out, the gaming thrill remains evergreen at these destinations.

When creating a casino site, ensure quantity matches quality. As such, you'd need to partner with leading iGaming developers like NetEnt, Play'n GO, Microgaming, Pragmatic Play, Hacksaw Gaming, and Evolution Gaming. With providers like this in the mix, you can rest assured of your gambling site hosting high-quality games with immersive graphics and rewarding features. 

What's better? By shaking hands with these entities, the platform's reputation increases. As such, players will sign up to your casino in droves.

  • Payment Methods

In the process of establishing an online casino for Canadian residents, you must think about the payment methods you integrate. The more channels the platform accepts, the more deposits you'll receive on your site. Ideally, your gambling outfit should feature choices across credit/debit cards, eWallets, and bank transfers. Since we're in an era where most players seek speed and anonymity in transactions, we recommend adding cryptocurrencies like Bitcoin, Ethereum, Litecoin, and Dogecoin to your payments arsenal.

The below table delivers recommendations on payment channels you should incorporate within your gambling site:

Payment Category

Popular Alternatives 

Credit/Debit Cards

MasterCard, Visa, American Express, and Interac Debit

eWallets

PayPal, ApplePay, GooglePay, Skrill, Neteller, and Jeton

Bank Transfers

Interac e-Transfer and Direct Bank Transfer

Cryptocurrencies 

Bitcoin, Bitcoin Cash, Ethereum, Litecoin, TRON, and Dogecoin 

Since withdrawals (especially first requests) require KYC checks on revered online casinos, ensure yours toes a similar line. However, don't make account verification stressful and aim to validate Canadian players' information within six to 12 hours. 

  • Design and Ease of Use

Although most people use the line — don't judge a book by its cover — numerous iGamers do so. If a platform doesn't look appealing from the get-go, they're off to the next platform. As such, when creating an online casino, ensure it sports an aesthetically-pleasing color scheme and visuals. That way, players will be drawn in and probably set sail at the gambling site once it launches. 

But there's more! While focusing on design is great, don't lose sight on usability. Navigating through the platform shouldn't be reminiscent of steering the Titanic. Ensure the user interface features intuitive widgets, such as the top winners on a certain slot and progressive jackpots. That said, icons associated with the site's intricate aspects should be in accessible positions. 

TIP: When creating an online casino that mirrors the intuitiveness of Slots City, ensure its layout is compatible with mobile devices and PC. By offering this cross-compatibility, the platform will appeal to a large chunk of CA punters.

  • Customer Support

Although you might seek perfection on your casino website, players will most likely encounter issues at one point or the other. As such, implementing several support routes is non-negotiable. 

Taking a cue from the revered SlotsCity, your online casino should offer lightning-quick support via the live chat. Other channels like email and phone are also welcome to suit the needs of other CA players. Ensure customer support representatives are trained in the art of delivering courteous replies, regardless of player behavior.

  • Bonuses

You won't find an online casino without bonuses in its résumé. Ensure you introduce generous and versatile promotions into your casino that caters to new and existing players. Furthermore, these bonuses must integrate fair T&Cs, giving players the opportunity to redeem them without hassles. 

TIP: The promotions available on your site should be conspicuously featured at the top part of your website. When they're among the first things a person sees, the chances of them registering (especially if they're juicy) are high.

  • Licensing

One consideration you must note when creating an online casino is the license the site operates on. For context, if your site is like Slots City and operates in Canada, you'd need to request a certificate from the Curaçao eGaming board, Kahnawake Gaming Commission (KGC), or iGaming Ontario if you intend to cater for iGamers resident in Ontario. Your online casino having a valid certification proves that it's a legitimate gambling destination. As such, players can register and play games without reservations. 

How Much Do I Need to Successfully Create and Operate an Online Casino?

Building an online casino isn't the same thing as crafting an SEO website. To create something as appealing as SlotsCity, you need thousands of dollars. Here's a rough estimate on what your expenditure will be when establishing and running an online casino:

Expenditure Category

Value ($)

Software that provides a wide array of games

$100,000

Gambling license

$75,000

Personnel costs

$250,000

Reserve for payouts

$1,000,000+

Total

$1,425,000+

Depending on your operations, this amount might be more or less. Either way, it's pertinent to note that you need deep pockets to bring an online casino to life. 

Parting Shot

Creating an online casino isn't an easy task. But when you get things right by considering the factors featured in this guide, the rewards you'll receive will outweigh the efforts that went into the platform's overall operations. Remember, you can't do this on your own. Glean from the experiences of those who have been in the iGaming sphere for long. With mutual efforts at the fore, your platform might just become one of the most talked-about in the coming months.