The number of social media platforms has skyrocketed in the last few years, and it can be tricky to decide which one is right for your business! While it is tempting to sign up for every platform at once, starting with a platform that fits your business will benefit you in the long run. Start small and choose a platform that you can post to regularly. This shows your audience that you can be counted on for consistent updates, and allows you to respond to and interact with your audience without getting overwhelmed. It’s more valuable to choose one platform and share some great content than to register your business on every platform you can but post nothing..
We’re here to help – we can work with you to find out which platforms are right for your business, and help you set them up!
Which Social Media Platform is Right for Your Business?
With over one billion users, Facebook is popular with both males and females of all ages. If you want to be where your clients are, Facebook is a great place to start. You can post a wide variety of content, including photos, articles, and even live video! An advantage of starting out with Facebook is that there are no strict guidelines on how often you should post. If you have lots to share, a couple posts per day is great. However, if you don’t have much time to spend on social media, you can keep your audience engaged with a few creative posts per week. Facebook also has a handy Business Manager tool, which makes it easy for you to post to your business page without getting sidetracked by the latest and greatest cat video.
Instagram is the place to be if your content is photo-heavy. If you know what hashtags to use, your photos can be shared by other users who often have a much larger follower base than you do. For instance, using the hashtag #ExploreVictoria can get your photos shared by Tourism Victoria, who currently have over 25,000 followers! Instagram also just released a new feature allowing you to share multiple photos at once, instead of your single best shot. The downside of using Instagram for business is that is you cannot add clickable links to the descriptions of your photos. While you can link to your site on your profile, this platform is not the best way to drive traffic to your website.
LinkedIn is a place to showcase your skills and connect with others in your industry. You can share your best work here, see what others in your professional network are up to, and even recruit new employees! If your focus is on standing out from the crowd through quirky, creative, content, LinkedIn may be somewhere you spend less time. This platform is more about skill development, trends, and technology than humour. Save those hilarious captions for Facebook, Instagram, or Twitter!
If you have plenty of short and snappy content, Twitter is perfect for your business! Twitter is one platform where the more you post, the better. So go ahead and share all your thoughts – posting ten times or more per day is completely normal! While there is a 140 character limit on content, it is easy to link to other websites or articles. This is another great place to share photos, as tweets with photos have a much higher engagement rate than those without. Twitter moves fast, but it is a great place to keep track of news and trends in your industry. It is also a great platform for customer service. Many large companies handle customer complaints through Twitter, and have had great success with this method!
If LinkedIn is a suit and tie, Snapchat is a backwards baseball cap. Snapchat is where you’ll find a much younger audience than any other platform. If your market is young adults, Snapchat is the perfect tool! While it is not the best for drawing traffic to your site, it’s a great way to show potential clients that you’re always up to something! This platform has gained a reputation as a place to share questionable photos between friends. However, its Discover tool is adding more serious content from contributors such as National Geographic and Vice. If you feel that you can create content that will engage your audience in ten seconds or less, give Snapchat a try!
Pinterest is another neat way to share finished projects if you are a photographer, graphic designer, or similar. Its audience is mostly women, so keep this in mind when thinking of your target audience. However, a huge advantage of Pinterest is that everything you post can link back to your website. All your posts can also be shared by anyone, so if you have some beautiful content, Pinterest is a great way to get it out to the world!
The list of social media platforms could go on for pages. However, if your business is new to social media, the six platforms mentioned above are great places to start. Practice makes perfect, and the more you use social media, the easier it becomes.
We’re happy to help you get set up on any of all of these platforms! Come on down for a coffee and a chat!