We’ve been working with Ellen Coburn from Elemental Creations / Elemental Consulting now for a few years to create and maintain her small business web presence. In the fall of 2014, we were engaged to overhaul her website to get it modernized, and to tuneup the the branding and presence as a whole.
We started this project with an overhaul to the existing logo that would lay the groundwork for the rest of the updates. The focus of the logo update was to keep it in the same general style and flavour, but modernize and simplify it in a significant manner.
We went through multiple rounds of simplifying it to determine what was really important to the client and provided the best cohesiveness to what they business actually does.
The results are a clean, two colour logo with an updated, organic feel.
Made for mobile
As part of every project we undertake, there was a significant focus on mobile optimization to ensure a smooth experience and consistent look on all screen sizes.